*JOB TITLE:** Paid Social Coordinator *Location:** Santiago *Working Model** : On-Site *GENERAL DESCRIPTION OR PURPOSE OF JOB:** The Paid Social Coordinator is a member of the Digital Marketing team, responsible for the execution, quality assurance, and performance reporting across social platforms. This role supports the planning and activation of paid media strategies that drive awareness, engagement, and conversion across our key customer segments. Working closely with internal partners, the Paid Social Coordinator builds, launches, and maintains paid campaigns, ensures accuracy and alignment with campaign objectives, monitors performance, and contributes to ongoing optimization through reporting and insights. This role plays a critical part in delivering timely, relevant and, and effective paid media experiences across digital consumer touchpoints. *RESPONSIBILITIES / ESSENTIAL FUNCTIONS:***Paid Social Campaign Execution**Build, launch, and maintain paid media campaigns across paid social platforms (Meta, Tik Tok, Snapchat, Linked In & Pinterest)Traffic ads using approved creative, ad copy, targeting, and budgets Manage campaign set-up including objectives, audiences, placements, and flighting*Campaign QA & Optimization Support**QA campaigns, ads, and audiences to ensure accuracy, compliance, and alignment with strategy Identify and resolve issues related to pacing, delivery, or setup Support optimization efforts by implementing updates to targeting, creative, and budgets as directed*Performance Reporting & Insights**Assist with weekly and monthly paid media performance reporting Pull and analyze platform metrics including impressions, clicks, CTRShare insights, trends, and recommendations with internal stakeholders*Cross-Functional Collaboration**Support campaign timelines, asset delivery, and launch readiness
